INITIATIVES WE LOVE
Each day, through innovative partnerships, concrete initiatives and our sharing of best practices — both inside our malls and throughout their local ecosystems — we strive to live up to our commitments to sustainability and innovation. With one simple promise: to take action in the community.
Grand opening of Seniorklubben at Allum to combat social isolation
We want everyone to feel welcome in our shopping centers and we are working to create enjoyable shopping and community spaces. Today, involuntary loneliness is a problem in society and through our pilot project "Seniorklubben" at Allum, we want to strengthen Allum as a meeting place and prevent the feeling of loneliness.
We want everyone to feel welcome in our shopping centers and we are working to create enjoyable shopping and community spaces. Today, involuntary loneliness is a problem in society and through our pilot project “Seniorklubben” at Allum, we want to strengthen Allum as a meeting place and prevent the feeling of loneliness.
The idea is that the event, which is planned to be a recurring monthly event, will be a collaboration between several different actors to jointly counteract involuntary loneliness, says Albert Aguilar, initiator, and Center Manager at Allum.
The premiere day program included music by Johan Hellberg, who is a member of the cover band Tredrag. The municipality’s senior service and the Church of Sweden also took part. Allum’s tenant Kahls offered coffee to the thirty or so premiere guests.
The intention is to also invite our other tenants to support Seniorkklubben, concludes Albert Aguilar.