Leasing & Specialty Leasing

For the second year in a row, Pepsi, in collaboration with JCDecaux, has brought a fantastic Christmas gift wrapping pop-up to Oslo City. This year, it’s located near the main entrance next to Narvesen, so the customers can get their gifts wrapped before leaving Oslo City.

For one week, visitors at Field’s can immerse themselves in a winter-inspired experience featuring skiing and snow in Samsung’s local market activation. This activation is a collaboration between Steen & Strøm’s Specialty Leasing Department, Ocean Outdoor, and Samsung.The partnership reflects the goal of creating vibrant meeting places that deliver unexpected events, engaging experiences, and, of course, shopping!

We are thrilled to welcome Summerbird to Field’s, located on the ground floor right by the entrance to Metro Torget. Summerbird, a well-known brand established in 1986, already has several stores in central Copenhagen.

We’re excited to welcome Ilse Jacobsen’s popular pop-up back to Field’s to the delight of both us and our customers. After several years, the iconic Ilse Jacobsen pop-up has returned to Field’s, bringing a curated selection of dresses, jackets, flip-flops, rubber boots, and more.

Bruun's Galleri and Field’s shopping center introduce a new and exciting pop-up store from King Colis.

We’re delighted to welcome the popup-store Butik Beige to Marieberg Galleria, supporting them in reaching the Örebro residents who shops in Marieberg rather than in the city center.

Our team in Emporia, is thrilled to welcome Essnce’s exclusive pop-up store to southern Sweden for a limited two-month stay. Known for their perfumes, success on TikTok and previous pop-ups in Stockholm, Essnce has chosen Emporia as their first location in the region.

We are thrilled to offer South Sole a pop-up store at Emporia that complements the existing retail mix in an exciting way.

Our collaboration with Clear Channel has evolved with a strong focus on digital innovation across our shopping centers - Emporia, Allum, Marieberg Galleria and Kupolen.

The purpose of the marketing event at Field's was to to create buzz for the upcoming season of the reality show Robinson and have a mini Robinson live event and encourage people to test and compete. Denmark's host Jakob Kjeldberg was on site for a few hours as well as former Robinson participants.

Togheter with JCDecaux, Samsung opened a pop-up store at Oslo City. The purpose of the store was to let visitors test Samsung products in an interactive way. It was more than a normal campaign - in additon Samsung launch also involved full takeover of Oslo City’s classic and digital screens outside and inside.

Four different flavours of KitKat were sampled and marketed in 4 different flavours. The activation consisted of event space for sampling four equal flavours of KitKat, a large floor sticker, digital screens indoors and a large LED screen on the facade and entrance door filming.

Activity to support product launch of Jörd from the Swedish dairy Arla. The activation included an event space for sampling, a large floor sticker, indoor digital screens and a large banner placed in the centre of Emporia and visible from all floors.

We are delighted to be able to offer this venue to Matas’ and Saether's Christmas pop-up as a complement to Matas permanent store.

Cadillac launched one of two mobile showrooms, Cadillac ROAM, just outside one of the main entrances at Emporia. Only used part of the current, flexible pop-up space, about 65 square meters, were used.

We want to offer our customers the opportunity to shop for cool children's clothes at great prices while creating space for our new clothing collection of 2024. It's a fantastic opportunity for our customers to visit both stores and pick up some awesome clothes, says Caroline Gjedved, Store Manager at Name It.

Happy Socks have brought their happy and colorful socks to Oslo City. "We chose Oslo City as one of five places for popups in Norway because of the great location and the high footfall – over 11 million visitors/year, but also the visitors’ mix of people from all ages, says Øyvind Torgauten, of AttentionBrand.

For the past month, Oslo residents have been enjoying a wide range of Argentinian empanadas. And many have indeed done so! According to the owner of Empanada Time, sales in October were really good, but the most important reflection is the positive feedback from customers which is promising for the future since empanada is a novelty for many!

At Marieberg Galleria, Nordlys has opened a unique 180-square-meter Christmas pop-up featuring a broad range of home decor, jewelry, and accessories inspired by the Viking era.

Barney's has opened their second store in the Malmö area and according to the owner Nizar Nasar Emporia was chosen thanks to high visitor numbers and many Danish customers. Emporia has over 7 million visitors annually. Over four million people live in Emporia's catchment area, in the heart of the Öresund region.

Barney's has opened their second store in the Malmö area and according to the owner Nizar Nasar Emporia was chosen thanks to high visitor numbers and many Danish customers. Emporia has over 7 million visitors annually. Over four million people live in Emporia's catchment area, in the heart of the Öresund region.

We do this in a Red Cross pop-up store at Bruuns Galleri. For one month the people of Aarhus can hand in their discarded clothes. By delivering a sealed bag with the used clothes, a voucher will be received which entitles to a discount in stores that are part of the recycling campaign.

Bilia and XPENG have chosen to appear at Emporia with a pop-up to build interest in the new car brand in Sweden. Emporia was chosen because it is a major meeting and shopping venue with many visitors and the location for the pop-up grant a continuous stream of people.

We are proud to welcome Doro to Emporia and their very first popup store ever. Doro chose Emporia because of the great location.

Riad has chosen to open their fragrance pop-up at the Bärnstensentrén facing Hyllie Station Square. For a period of three months, Emporia's visitors can discover Riad's fragrances available for men, women and unisex.

We were proud to welcome Street Food Norway when they chose to stop by Metro the other week and Meto´s visitors could choose among many delicious dishes and relax in the sitting area back of the trucks.

EUROPEAN LAUNCH oF THE TESLA REMOTE HUB* Tesla made a powerful initiative in Örebro, Sweden's seventh largest city, with the launch of the digital test drive concept "Remote Test Drive". Örebro was the first city in Europe with the new hub. The test drive hub was located at Marieberg Galleria .

Moomin by Arabia has introduced more than 130 Moomin mugs since the 1950s. We rejoice in the 150th anniversary with the special edition "Havsbris," launched at Emporia. The enthusiasm was evident as Moomin enthusiasts lined up as early as 8 AM to secure their treasures. We even had a guard in place!

BRAND EVENT

It is always an honor to welcome Nespresso! The coffee experts made themselves at home on Field's Metro Square where they introduced new machines to Field's customers.

ROADSHOW

When Polestar wanted to visit Bruuns Galleri, we had to get creative! Polestar did a roadshow touring Denmark to promote their amazing cars, and together we decided to move the event to catch the eye of even more by-passers. Let's go outside!

BRAND EVENT

This is not the first visit by Lancome and we can understand why. The spot is situated in front of Matas, the main retailer selling beauty and hygiene products in Denmark. This allows for easy referrals and increase in sales.

BRAND EVENT

We loved to welcome Dyson to Emporia with their first ever kiosk in Scandinavia. Set in a prime location, this brand promotion looked fantastic attracting the attention of the customers of Emporia.

POP-UP

It is hard to resist a bunch of flowers. With a central location in Emporia, Bloombox set up a fantastic looking pop-up store selling flowers to the customers.