Build-A-Bear Workshop can finally welcome Danes back to the unique teddy bear universe. After a short break, the ultra-popular store is ready to reopen its doors in Denmark, and it will once again be possible for Danish children to build their own personalised teddy bear. Build-A-Bear Workshop is opening their first store in a brand new location namely at Fields, in collaboration with BR Field's.

Build-A-Bear Workshop previously had great success with a store in Tivoli Gardens from 2013 to 2020, which unfortunately had to close due to the Corona crisis. Now, Intersource A/S has acquired the franchise rights to Denmark, Norway and Iceland, paving the way for an exciting expansion in Scandinavia. In addition to the first Danish opening, Build-A-Bear Workshop will soon be available at three locations in Oslo, Norway, at the end of October and then in Iceland later this year.

Intersource is proud and excited to bring Build-A-Bear Workshop back to the Danes, giving them an opportunity to deliver a unique offering in experiential retail that is not currently available in Denmark.