We are proud to announce that Synoptik has also decided to invest in their Empora store, just like Lyko recently.

Synoptik, which has been in Emporia for 12 years, has chosen to invest further in a new store concept in a larger store than before. The store at Emporia is the third in Sweden with the new upgraded concept.

“The physical store is important to us and the interaction with customers is always key. The larger premises provide the opportunity to develop the business with a new store concept with a broader, more competitive selection of branded eyewear frames such as Miu Miu, Versace, Gucci, and Dolce & Gabbana. The new store concept focuses on eye health. We are committed to offering the best service and the latest technology within eye health”, says Marielle Wernoltz, Marketing Manager at Synoptik.