For the second year in a row, Pepsi, in collaboration with JCDecaux, has brought a fantastic Christmas gift wrapping pop-up to Oslo City. This year, it’s located near the main entrance next to Narvesen, so the customers can get their gifts wrapped before leaving Oslo City.

At Steen & Strøm Scandinavia, our Specialty Leasing team works closely with JCDecaux to make the most of Oslo City’s display areas and in this case use a unit that is vacant until first week in January.
“The timing couldn’t be better this Christmas —right before Fredrik & Louise begin building their store in January in this premises. The Pepsi gift wrapping pop-up gives customers Christmas atmosphere, funny games, Christmas photoboxs, and delights customers with gift-wrapping services for a seamless holiday shopping experience”, says Elisabeth Lohk, Shopping Center Manager at Oslo City.

“We are grateful for our good long-term relationship with Steen & Strøm and Oslo City. It makes campaigns like Pepsi’s possible to carry out. Pepsi in collaboration with FUSE event agency wanted to repeat last year’s successful Christmas-campaign. We started the dialog with Oslo City earlier this year and found that the perfect space was available in December. We are very pleased to be able to discover new opportunities like this space to challenge the OOH-advertising industry in Norway. It also makes the client happy and satisfied when we can provide them this kind of opportunities in collaboration with Oslo City and Steen & Strøm Scandinavia“,says Rudi Bonafede, Director City Relations at JC Decaux.

Regarding this year’s campaign, it is an even bigger space than last years. Pepsi in collaboration with FUSE have decorated the space with all sorts of Christmas decorations and will have rapped tens of thousands of presents with their logo by the end of the campaign. They are experiencing high demand, and the visitors are pleased to be able to gift wrap their presents within the shopping mall, especially with the Pepsi logo. Last year they had over 100k visitors and 60k presents that were wrapped in their paper. So far it looks like it will be a nice growth this year“, concludes Rudi Bonafede.