We are happy to welcome Malmö FF,the professional football club in Malmö and their MFF Shopen to a new location in Emporia.

MFF Shopen was welcomed by MFF’s supporters during the autumn, as an alternative to the shop at Eleda Stadium, and Emporia’s visitors. The shop has now moved to a new location on the second floor.

“The shop has given our football team a great opportunity to reach out to supporters who might not be able to visit the arena, to build our brand and increase awareness of the team, not only in the Öresund region but across Europe. In addition, the shop is a platform for us to showcase the team and inspire people to take a greater interest in football”, says Ola Gällstad Merchandise Manager at MFF.

“It’s great to be able to offer Malmö FF an opportunity to showcase their team and promote physical activity while adding a unique twist to the retail mix,” says Martin Lundquist, Center Manager Emporia.