We are excited to welcome Lakritsroten to Emporia, strengthening the lineup of specialty stores. This marks their 14th store in Sweden and third in Malmö, bringing their unique selection of premium licorice to even more customers.

Erik Dahlén, CEO of Lakritsroten: “We have high expectations for our 56 sqm store at Emporia, designed as a classic Lakritsroten boutique. With this opening, we tap into a large visitor flow and reach many new customers, including a significant number of Danish visitors. Emporia is a dynamic and strong retail destination—an ideal fit for us. We offer an engaging experience with licorice tastings, expert visits, summer soft-serve with salty licorice, and other surprises. Our goal is to be a pioneer in sweets, catering to all taste preferences and even featuring a dedicated Food & Baking section.”

Martin Lundquist, Center Manager at Emporia adds: “It’s fantastic to see Lakritsroten choose Emporia for their next store. We already have strong players in the confectionery segment, including Lindt, which opened in March 2024. This addition further strengthens Emporia’s specialty store offering, which is great news for us and all our visitors.”

Lakritsroten is the go-to destination for licorice lovers, offering not just products but also knowledge, trends, and expert advice. Make sure to stop by and explore their world of licorice!