Stadium Outlet has officially opened their 1,000-square-metre store, much to the delight of Metro Senter and visitors, who had long been asking for a sports store. The retail mix at Metro has been enhanced with the addition of a unique player in Lørenskog, in sports and sports fashion.

Marthe Tømte, Regional Manager for Stadium Outlet Norway, commented:

The opening of Stadium Outlet at Metro Senter surpassed all our expectations. Visitor numbers were far higher than we had anticipated, and we saw a great mix of customers, from families with children to young people and seniors.

The most popular products at the opening included warm jackets, training clothes, and shoes. Customers showed strong interest in items suitable for both everyday wear and an active lifestyle.

How did the grand opening turn out?

The grand opening exceeded all our expectations! We were blown away by the fantastic response from the people of Lørenskog, who gave us an incredibly warm welcome. The opening day provided a strong start, and it’s clear we’ve hit the mark with our concept, says Marthe Tømte.

Christopher Castberg, Shopping Center Manager at Metro Senter, adds:

We are very impressed with the turnout, and the interest in the concept has been overwhelming. Despite the queues, there have only been smiles and satisfied customers.

Did you receive any spontaneous feedback from customers?

Yes, we received a lot of positive comments. Many customers mentioned how much they’d missed having a sports store in the shopping centre and were happy to finally see us here. They also appreciated that we offer something for the whole family, including casual wear that’s not limited to specific sports but suits an active lifestyle. We were also complimented on our product range and pricing, which gives us confidence that we’ll be a popular addition to Metro, says Marthe Tømte.

What are Stadium Outlet’s future expectations for Metro Senter?

We have high expectations for Metro Senter moving forward. We believe we can bring something new and exciting to the retail mix and product offering for customers. Our wide range of sports and leisurewear, catering to the whole family, is something we feel will resonate with shoppers here. We’re looking forward to becoming a destination for those seeking quality clothing at great prices, and we’re confident that we’ll contribute to making Metro an even more attractive shopping center, says Marthe Tømte.

In recent months, both Rusta and now Stadium Outlet have opened, further solidifying Metro Senter’s position as the go-to, accessible everyday shopping destination in the area, with a compelling wholesale concept.