For nearly a decade, Steen & Strøm Sweden and Clear Channel have collaborated on advertising across Steen & Strøm’s Swedish shopping centers – Emporia, Allum, Marieberg Galleria, and Kupolen. The partnership is now evolving with a strong focus on digital innovation and creative solutions designed to enhance both advertising impact and visitor experience.

Our ability to connect with a large audience through relevant, inspiring communication right before the point of purchase makes this an attractive platform for a wide range of advertisers. We’re thrilled to strengthen our collaboration with Steen & Strøm, launching exciting new solutions that enhance both advertising and visitor engagement, says Mimmi Sandström, Director of Establishment at Clear Channel.

The agreement covers around 150 digital and 50 classic billboards within the centers. During the new contract period, the partnership will expand to support creative formats, integrating physical advertising solutions, such as pop-ups and mall dominations, with Clear Channel’s signage. This will provide advertisers and retailers with greater opportunities to create immersive experiences that captivate visitors in an exclusive environment.

The renewed agreement allows us to continue creating impactful brand visibility for our more than 23 million visitors annually. Through new, creative formats and closer collaboration with Clear Channel, we’re excited to elevate our advertising portfolio, engaging our visitors with inspiring, attention-grabbing solutions, says Anna Falkenberg, Specialty Leasing Manager, Steen & Strøm Sverige.