We are thrilled to welcome DRM-LND to Emporia, strengthening the lineup of specialty stores. With DRM-LND’s arrival, the young visitors from Gen Alpha and Gen Z get yet another exciting store to explore.

Emporia continues to strengthen the position as a leading retail destination in southern Sweden, welcoming new brands and concepts that enhance the diverse retail mix. The latest addition is DRM-LND, a brand that resonates strongly with Gen Alpha and Gen Z. After opening the first store in Stockholm in late 2023, DRM-LND is now expanding to southern Sweden, with Emporia as the next step in the journey. The 90 sqm store offers a wide selection of beads, charms, and tags, allowing visitors to personalize everything from phone cases and AirPods covers to backpacks and laptop sleeves.

Martin Lundquist, Center Manager at Emporia: “We are very pleased to welcome so many new concepts and stores to Emporia, further broadening our overall retail offering. With DRM-LND’s arrival, our young visitors from Gen Alpha and Gen Z get yet another exciting store to explore.”

Mikael Söderlindh, Founder & CEO of DRM-LND: “Emporia is a fantastic meeting place and shopping destination for people in Malmö and the surrounding area, and we believe our concept will fit in perfectly. Opening this store is part of our expansion strategy, and when we asked our loyal followers on TikTok and other social media where they would like us to open next, Emporia was a very popular choice.