Allum continues to develop the offering to be a reliable shopping and meeting place for the residents of Partille. H&M has been at Allum since the start 18 years ago and is now investing in a refurbishment and increased retail space to complement the new opening of H&M Home.

The refurbishment and new opening of H&M Home is planned for autumn 2024.

We continue to invest in our physical stores, which are the core of our customer offering. Through the refurbishment of our store in Allum, we aim to offer our customers a shopping experience that meets their expectations and needs. We will expand the store space and include H&M HOME in the store assortment. In addition, we will introduce digital solutions to create a smoother customer experience, says Louise Odéen, Press Officer H&M.

H&M Home will open later in autumn this year.

I am proud and happy that H&M has chosen to invest in their store by refurbishing it, while at the same time expanding the store space and extending the fashion assortment and adding H&M HOME, which will be a completely new offering in Allum. The store concept complements our other interior design stores and helps to create an even stronger cluster of interior design stores. Interior design is something that Allum’s visitors are interested in and demand, says Albert Aguilar, Center Manager in Allum.